How to Own Your Brand Communications Like Rihanna

You know we gotta talk about Rihanna nailing that halftime show.

Besides it being a FIRE show, there has been a lot of speculation about how brilliantly Rihanna curated the performance to fit her brand and personal needs. Especially since the NFL does not pay performers anything beyond union fees for their work. 

But you don't need to be an A-list star to take a page from RiRi's book…

Keep reading to learn our 3 tips for owning your brand communications like the bad girl herself!

1. When it comes to partnerships, think beyond the paycheck

OK, so Rihanna didn't get paid anything for the halftime show. But what did she take away from the 13-minute performance? An 883% increase in searches for the Fenty brand. A revitalization of interest in her musical work. The accolade of performing during the biggest sports event of the year. All things that do nothing but BOOST her brand.

Remember - it's not all about money right up front.

2. Then, get creative on how you can make money

From my own experience representing nail brand CND, I know Rihanna's team was making money from the show on things like beauty sponsorships for her look during the event. You can utilize a similar mindset when you're working events or trade shows, for instance.

How can you make it easy for people to pay you in smaller increments for easy-to-share services?

3. Own the narrative

Rihanna did the usual press circuit prior to her performance, but no one had ANY hint about her pregnancy. She revealed her beautiful news on her terms during the first seconds of the show.

How can you take over the narrative for yourself, or at least make sure your key brand points are top of mind?

Final Thoughts on How RiRi Can Inspire Your PR Strategy

Do some self-reflection on the above, noting the key theme here is OWNERSHIP of your brand and putting your needs first.

If you need some help navigating these points or would like an objective view of your brand and how you can catapult forward, my Mini 1:1 PR Consulting Package is perfect for you.