4 Reasons Why You Shouldn’t Rely Solely on Social Media for Promotion
In 2023, social media is a big deal for entrepreneurs.
After all, it gives us a free way to promote our brand and business when just 10 years ago we would have very limited places to go. Bulletin board at the grocery store anyone?
But relying solely on Instagram for promotion and brand awareness? Not such a great idea, friend…
Let's dive into the reasons why you shouldn't put all your eggs in the social media basket when it comes to promoting your business!
1. Limited Control and Ownership
When you post on TikTok, Instagram, Facebook, Threads, or wherever - the PLATFORM owns your content. They decide who sees it, when they see it, and how they see it. They can change their rules and algorithms, or even disappear overnight.
It's like building a house on rented land. Yikes.
2. Algorithm Changes and Reach
I know, I know - the “A” word. But we have to say it - social media algorithms love to keep us guessing. It's like a rollercoaster ride for your reach and visibility. Buckle up!
3. Inflated Metrics and Vanity Metrics
Likes, followers, and shares are nice, but it’s a mistake to get caught up in the numbers game. Vanity metrics can fool you into thinking you're crushing it when, in reality, it doesn't translate to actual business success.
I know PLENTY of entrepreneurs who have gone “Insta-famous,” only to have tanked sales because they didn’t draw in the right crowd with their viral content.
4. Limited Branding Opportunities
On social media platforms, you're stuck with their specific look, templates, and designs.
Notice how you often see the same Canva design over and over? No shade - Canva is great!
But your brand's personality might feel cramped when you notice five other entrepreneurs you follow are using the same carousel.
Final Thoughts on Promoting Your Brand on the ‘gram
Listen, Instagram and TikTok are trendy and have their perks. But relying solely on social for business promotion is like playing with fire. You need more control, diversification, and a strong brand presence. So why not mix it up?!
In just one hour a week, you can start implementing proven PR strategies to get your brand noticed by national publications with MILLIONS of readers - a much bigger and more invested following than you’ll find on social media.
Also, this kind of attention gives you the credibility to go after bigger and better things, like speaking opportunities, events, and partnerships. Something a slowly building social media channel just can’t do on its own.
Next Steps…
If you’re ready to add public relations to your business promotion strategy, get on the waitlist for our PR 101 course, Vision to Voice! By joining the waitlist, you’ll be the first to find out when we relaunch V2V as an evergreen course.
Questions? Email us at team@megandrosigliopr.com!
