Why Summertime is my favorite season to start PR
Embrace the summer vibes and kickstart your marketing and visibility game
As the sun shines brighter and the temperature rises, summer brings a sense of adventure and excitement. It's also an opportune time to supercharge your public relations efforts. From an active audience to the popularity of events and media's focus on holiday stories, summer offers a prime landscape to elevate your brand's presence and connect with your target audience. I want to share with you why I LOVE summer as a season to start PR (even if you’ve never done it before), and how you can leverage the unique opportunities it presents.
Active Summer Days: During the summer, people are more active and engaged in their favorite activities. Whether it's exploring new destinations, participating in group sports or activities, or simply enjoying the park, beach or mountains, individuals are in an adventurous mood. This heightened engagement provides an excellent opportunity for your PR initiatives to capture their attention. Maximize your reach with media outreach, podcast interviews and blog posts that align with the summer spirit and provide solutions to give people their best season ever.
Event-Filled Season: Summer is synonymous with events, ranging from music festivals and fairs to outdoor gatherings and pop-up markets. These events attract a diverse crowd, making them ideal platforms to showcase your brand. Whether you choose to participate as a vendor or sponsor, or even host your own event, PR can play a vital role in creating pre-event excitement, generating buzz, and securing media coverage. Collaborate with influencers and event organizers to maximize exposure, engage with attendees, and leverage the event's energy to build brand recognition and loyalty.
Media's Focus on Holiday Stories: While summer may seem far from the holiday season, media outlets are already planning their holiday content well in advance. By mid-summer, journalists and publications are brainstorming and working on stories related to the upcoming holiday season. Last year, I saw Thanksgiving planning pieces go up in July! This presents a unique opportunity for proactive PR strategies. Take advantage of this timing by pitching your brand's holiday angle or product offerings to relevant media outlets starting in July & August. By securing interest early, you can position your brand ahead of the competition and gain exposure to a broader audience during the peak holiday period.
Don't let the summer season pass you by without capitalizing on the opportunities it offers for your PR and visibility efforts. Embrace the summer vibes, craft compelling PR campaigns, and leverage the power of media outreach, events and thought leadership to amplify your brand's presence and drive success. If you get started now, you’ll brand will be shining under the summer sun come mid-season.
Ready to get started? Email us at team@megandrosigliopr.com to start talking about how we can make your summer the best yet for your brand.
