Here’s How to Start a Multi-Prong Marketing Strategy in Q4

Sep 13

You can do more than email or post on social, see results, and still enjoy the season

As we approach the final quarter of the year, many businesses are gearing up for the holiday season, and for good reason. Q4 presents a unique opportunity to boost sales, engage with your audience, and leave a lasting impression with holiday coverage. And just focusing on social media alone won’t get you the eyeballs and clickthrough you want and deserve for your brand. As a smart CEO, you know you’ve got to focus on a multi-tiered marketing approach.

A multi-pronged marketing strategy involves using multiple channels and tactics to reach your audience. In the context of Q4, this means not relying solely on holiday-themed social media posts or a festive email campaign. Instead, it's about diversifying your efforts to maximize exposure and engagement.

I love helping entrepreneurs and small-business leaders add media outreach to their marketing strategy, without adding hours and hours to their to-do list. Q4 is the perfect time to add this strategy in, as holiday gift guides are in the works and have excellent SEO and engagement rates this time of year.

So how exactly do you get started pitching in Q4? Here are three key steps:

1. Research and Targeting - Identify the gift guides that align with your products or services. Look for guides that cater to your target audience and have a good track record of engagement. It's essential to do your homework to ensure your pitch is relevant.

2. Compelling Storytelling - Craft a compelling story around your product or service. What makes it unique? How can it solve a problem or make someone's holiday season better? Your pitch should clearly communicate these points and showcase why your brand deserves a spot in the guide.

3. Personalized Outreach - When reaching out to the editors or creators of gift guides, personalize your messages. Explain why your product or service is an excellent fit for their guide and how it can benefit their readers or viewers.

In just an hour a week, you can add effective media outreach to your marketing strategy and see results. And if you’re hungry for more, check out Vision to Voice to add PR to your business beyond just the holidays.