Why do you want holiday media coverage anyway?

Whether you’re a service or a product-based business, November - December is an awesome time to promote your brand. Here’s why.

While Thanksgiving, Christmas, Hanukkah and holiday season may still seem like they’re far off, media and content creators are hard at work drafting their pieces for this busy and bustling time of year. Editors who write for .com publications like Vogue.com or Forbes.com work about two months ahead, meaning in September they’re already writing their stories for November and December.

Holiday media coverage takes on a range of themes and formats. There’s the ever-popular gift guide, a roundup of the best products to give family and friends that drive straight to purchase pages. There’s also entertainment guides, helping hosts make the most of their Thanksgiving feast, find recipes, family hosting hacks, even mental health strategies to cope with social situations. There are end-of-year forecasts, that predict upcoming trends, share news that will be relevant in January, or recaps of what we’ve been through in the past year. The list really goes on and on.

What this means for brands and business owners is that there are loads of opportunities to be covered by the media in November and December, whether you offer a product or a service. Here’s some more details about why you should be on your holiday strategy and making sure you share your offers for end of year:

If you’re a product-based business: There really is nothing like a holiday gift guide coverage for the product-based business. Not only do these roundups drive RIGHT to your product purchase page, but they authentically position your brand as a solution - your product is THE gift that mom/grandma/sister/cousin NEEDS to have… and this amazing media outlet says so! Gift guides are an extremely popular avenue for consumers to purchase gifts. In fact, visits at product and gift review sites Strategist, Wirecutter, CNET and Consumer Reports were up an average of 690% in November through December 2020, year-over-year, according data from traffic analytics firm Similarweb. You’re basically missing a huge opportunity for eyes on your product if you skip holiday gift guide outreach and coverage.

If you’re a service-based business: As mentioned before, holiday stories don’t just revolve around what to buy the in-laws. People are navigating a lot of experiences and issues during the holidays, anything from travel tips to keeping healthy while visiting family, how to set the best Thanksgiving table or how to provide for house guests, or navigating romantic relationships during this crazy time. A great way to showcase your brand is to be included as an expert in these types of stories, quoted with tips, tricks and solutions to people’s holiday problems. Again, you’re authentically presented as the answer to people googling “How to cook a great turkey” or something similar, and it’s great for not only brand recognition, but SEO.

Now that you know you can’t skip out on holiday coverage for your business, how do you make sure you are considered by top editors and publications?

Sign up for our FREE Conquering Holiday Coverage Masterclass, taking place Wednesday, September 13. I’ll be giving all the tactics LIVE that you need to get in editor inboxes and have fruitful conversations around holiday for your business.

See you there!