We all need PR.

Public relations has fallen to the wayside a bit.

Social media is sexy. Advertising seems easy. Marketing is based on numbers. Considering all three are also very time consuming, it is easy to see why it public relations may not seem like something to worry about.

But the truth of the matter is that public relations is in the cornerstone of every business, because it is based on reputation building, relationship management, and sharing your story. How can a brand expect to flourish without these things?

When considering public relations for your business, consider these three things:

• Do I need help telling people about my brand, driving awareness and understanding of my offering?

• Do I want to be recognizable, not just from my logo but also the feeling that I incite within people as they engage with my product?

• Do I need to make some relationships with other brands, media, communities, or people?

If you answered yes to any of these questions, then it is time to get serious about public relations for business.

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