20 Free Ways to Promote Your Business
My mission is to make public relations and business communications easy and accessible to entrepreneurs.
While doing a bit of chatting with my audience last week, I realized that even some of the most capable and promising leaders in my space are not making relationship-building a priority in their businesses.
I was hearing things like…
“I have other priorities right now”
“I don't have the time to pitch media”
“I want to do PR, but I don't know how it fits into my routine"
All of these are completely reasonable responses if we're approaching PR the old-fashioned way (aka corporate media relations and publicity). However, if we look at PR as purely a relationship builder for our business, we can't afford NOT to make use of it.
Here is how I look at promotions and relationship building…
In order to be successful as a business owner, you need to tell people what it is that you do in order to build an audience, community, and of course, clients. I call this “putting lines in the water.”
There are multiple ways to do this, and I drew a diagram for us below.
Basically, there are seven key ways to promote your business so that people can discover you, either digitally or “in real life” (I did not include paid opportunities like advertising and sponsorship here). There could definitely be even more listed here, but these are the favorites!
You'll see social media at the top, which is where many of us probably promote our business the most. But social media is just ONE place for you to promote your brand. If you only focus on social media, you're missing out on six other great ways to communicate your offers easily and effectively.
And we can go even further…
If we break this down, there are 20+ FREE ways to promote our businesses and share our offers within the seven channels above. For us small business owners, this is AMAZING!
So then why do so many of us focus on just one or two of these platforms?
For some, the possibilities can leave you feeling more overwhelmed than inspired. If that’s you, I am here for you!
You can put more lines in the water and share your brand with your dream clients without getting overwhelmed or burnt out. In fact, it is my MISSION to help you get yourself in more places, have fun in the process, and up-level your reputation within your community and your industry.
I teach my students and clients how they can turn on PR and make audience building a priority in just 1 hour per week. In just 1 hour, you can touch at least 8 more of these platforms, increasing your brand awareness exponentially.
If you are READY to broaden your reach and create a visibility plan for your business, get on the waitlist for our PR 101 course, Vision to Voice! By joining the waitlist, you’ll be the first to find out when we relaunch V2V as an evergreen course.
Questions? Email us at team@megandrosigliopr.com!
