Why You’re Dragging Your Feet to Promote Your Brand.

As business leaders, we say we want our brands to grow and bring in incredible audiences. So why does it feel so hard to do the things that will get us there?

You know you want more eyes on your brand and business. I mean, who wouldn’t want incredible growth and to feel like their brand is accepted and loved by their community?! It’s a CEO’s dream. Then why is it so dang hard to get out there and promote your brand?

If you’re feeling like you’re stuck or in a rut when it comes to putting your business out there, fear not. Here are some common hurdles we’ve seen with clients over the years, and how to overcome them.

You’re overwhelmed with Social Media Management and seeing mixed results

It’s 2023, which means you need to have a social media presence of some kind. You are told by specialists, colleagues, and even the platforms itself. And why not? It is a FREE way to reach many more people than you could on your own with boots on the ground.
But you’ve tried to engage on social media - you’ve done the lives, you’ve done the posts, you’ve done the stories - and you’re not seeing much movement. Why continue doing something that just doesn’t work?

Solution: Start Small and Focus

We’ve had a couple of years now of social media exposure that we should all leave the dreams of becoming an overnight sensation behind. Posting reels every day does not equal a million buying customers. Begin by identifying the social media platforms that resonate most with your target audience. Quality trumps quantity. By concentrating your efforts on a select few, you can create more impactful and manageable content that people will want to engage with.

If it’s helpful, Develop a content calendar to stay organized and set realistic goals to track your progress. If you're uncertain about the best practices for each platform, we have Consulting Services to help you get where you want to go.

There are so many ways to promote, that you’re FROZEN

The business world is brimming with opportunities to promote your brand - from collaborations with influencers to participation in industry events, podcast guesting to media outreach. It is all so overwhelming, where are you supposed to begin? Here is where the analysis paralysis sets in and ultimately, inaction.

Solution: Prioritize and Plan

It's essential to set clear priorities and create a strategic plan that draws back to your business goals. Where do you want to be in a year? Work backwards from there and assess which opportunities get you to those goals. Once you've identified your priorities, create a step-by-step plan that outlines how you'll approach and leverage each opportunity. This will give you a clear path to follow with action items to get you where you want to go.

You just feel inadequate when it comes to promoting your brand, or being the face of the brand

It's common for business owners to question their expertise and whether they're equipped to promote their brand effectively - especially as women. Who are you to be out there talking about impacting community, or making change in an industry? Surely people have better things to do.

I can tell you right now that EVERY founder and CEO has these thoughts - from seasoned pro’s to newbies. I can’t count how many times I’ve been in the room with a Fortune 500 leader, who is nervous to get on a podcast or interview. Take heart - it is human to feel this way!

Solution: Build Confidence and Seek Support

Remember that expertise grows with experience. If you feel uncertain about promoting your brand, take proactive steps to build that self-esteem muscle. Find resources that build your confidence (hint, we have some on our free resources page). Check out courses to learn new things, like Vision to Voice for PR. Make sure you are practicing as much as possible, even when speaking to loved ones about your business. Don’t shine away from the spotlight in smaller settings, and when the big opportunities come, you’ll be ready.

Promoting your brand can be daunting, but in the modern world there are SO many ways to promote, we can find the ones that work for us. Use these tips to get over common hurdles, and remember there is a learning curve. Once you have your feet right, you can choose the promotion strategies that work best for YOU and your brand, and see the growth you’ve been dreaming of.