Prep for 2024 with a Productive Brand Audit
Getting ready for the new year? Here’s how to start on a foundation that will bring you to your business goals quickly and efficiently.
As the year draws to a close, it's the perfect time for business owners to take a step back, reflect on their brand's performance, and make the necessary adjustments to set the stage for a successful 2024. A brand marketing and PR audit can help you identify strengths, weaknesses, and areas for growth. Here's a step-by-step guide to conducting this essential year-end assessment.
Review the goals you had at the start of the year: What were your key objectives? Did you achieve them, and if not, what held you back? What are you proud of, and what do you wish you could do more of? Reflect on what worked and what didn't. Use these insights to set more refined and achievable goals for 2024.
How did you show up online this year? How your brand is represented online is imperative in today's digital age. Examine your website, social media accounts, and any other online platforms you use. Is your website up-to-date and user-friendly? Are your social media profiles active, engaging, and consistent with your brand's messaging? How about overall tone and imagery - do you want to be more engaging, exciting, friendly, sexy? Take note about how you’re feeling about presence as well as practical items.
Take a look at your content and media relations: What types of content generated the most engagement with your community - blog posts, instagram, or something else? What topics resonated with your audience? Use this information to refine your content strategy for 2024.
Also take a minute your media relations efforts. Have you garnered media coverage or mentions in reputable publications this year? What impact did these mentions have on your brand's visibility and credibility? If you haven’t tried media outreach for your brand yet, 2024 might be your year.
Take a look at what your competitors are doing: Keep tabs on your competitors, and assess their strategies, successes, and areas where they've outperformed you. This information can inspire some new thoughts around your own brand's strategy for 2024.
Start to develop a plan for 2024: From this audit, what stands out about where your brand and business needs a little help? Where can you set your priorities so you achieve something different for 2024? Where do you need some assistance, either in learning a new skill through a course or perhaps getting some consulting or professional help? Make sure to also set clear and measurable goals, so you can create action items to hit where you want to go.
Meg Androsiglio PR offers 1:1 consulting services to help you get your goals clear for 2024, with thorough actions and learnings you can take and turn on your business right away. Reach out to us at team@megandrosigliopr.com If you have any questions!
